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The BBC Sports Scotland headline on the Ibrox cash crisis is absolutely ridiculous.

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The BBC Sports Scotland headline on the Ibrox cash crisis is absolutely ridiculous.

Not for the first time lately, I find myself looking at the BBC Sports Scotland coverage and viewing it as something mind-bogglingly corrupt.

No sooner has the Ibrox club posted its momentous losses but right on cue, the BBC found a way to sidestep the main story, which was the £17 million loss, a figure as colossal as it is unsustainable. While most media outlets are rightfully leading with the black hole in their finances, the BBC, somehow, has latched onto a chink of light by highlighting the relatively trivial matter of a “litigation-free” year.

Check out the headline on NewsNow.

Not a mention of those staggering losses.

It’s as if the BBC went out of its way to skip the main story entirely. And the article which that headline links to is scarcely better headlined.

Are there many news organisations as discredited as BBC Sports Scotland?

The Washington Post may be in the firing line now for caving in to the whims of Donald Trump, but here we have our national broadcaster performing mental gymnastics in service to a football club rather than the public interest.

They’ve filled their ranks with ex-Ibrox players, managers, and yes-men who’ve long ceased pretending impartiality. As Celtic fans, we’re well past finding this even slightly amusing. No one’s laughing here. Nobody pretends it’s a joke.

If private newspapers want to be hopelessly biased, that’s their business.

They have advertisers to concern themselves with and dwindling audience shares, and they can spin and scheme for Ibrox to their heart’s content as long as those enable them to keep paying Hugh Keevins and Keith Jackson a salary.

But the BBC is a public service broadcaster—funded by the public and accountable to it. Yet they keep churning out thinly veiled propaganda for Ibrox while effectively ignoring the serious financial peril the club is in. What sort of journalism is this? Their mandate is to serve the public good, not to play PR for an ailing West of Scotland football club with more cultural baggage than a Trump rally.

Who are these people at BBC Sports Scotland? Who do they believe they’re working for?

Because it looks a lot like they are little more than unpaid Ibrox stooges.

You know what else?

You won’t see a journalist’s name on the piece, and honestly, who would want to own such a blatant whitewash?

If I’d written that drivel, I wouldn’t sign it, either.

The BBC’s continued inability to provide objective analysis or even basic scrutiny when it comes to Ibrox is beyond frustrating.

And as a Celtic fan—and, more to the point, a taxpayer—I’m absolutely fed up with footing the bill for their pro-Ibrox coverage which has passed the point of being embarrassing and has become frankly disgusting instead.

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