Football
Tartan Army fans hail new Irn-Bru advert as Still Game favourite stars in clip
IRN-BRU have celebrated Scotland’s success ahead of the Euros by recruiting a Still Game star for their new TV advert.
The popular fizzy drink brand is famous for their hilarious skits and wanted to release a special one for the Tartan Army.
Sanjeev Kohli, who played shopkeeper Navid in Still Game, portrays a GP treating a Scots patient who has mysteriously come down with a rare case of optimism.
The doctor then tells the woman her newfound enthusiasm is down to being a Scotland fan.
He advises her to embrace it by drinking an Irn-Bru and heading to Germany to see Steve Clarke’s side in action.
The ad has been hailed as “brilliant” by Tartan Army fans after being launched online earlier this week.
Two further ads featuring the doctor with enthusiastic fans will be released before Scotland play hosts Germany in the opening match in Munich on June 14.
Developed by Edinburgh-based agency Leith, the campaign looks to capture the optimism that all Scotland supporters will be feeling in the run-up to the tournament.
Kenny Nicholson, head of brand at Irn-Bru makers AG Barr, said: “We’re delighted to be able to share our new campaign which captures the optimism and excitement around Scotland’s participation in Germany.
“Having qualified with two games to spare, Irn-Bru is with the Tartan Army all the way, as we look to bring fans together to join us and believe.”
The ad will appear on social media and on TV during popular shows including Gogglebox, Fortune Hotel, Coronation Street and Late Night Lycett.
Jim Swan, senior art director at Leith, added: “Optimism may have been in short supply in the past.
“We’ve all felt the disappointment of past tournaments, but this time maybe…just maybe it’s time to believe we can.
“Our new Irn-Bru campaign captures what it means to be a Scotland fan and is just what the doctor ordered. Come on Scotland.”