Swarovski opens in Scotland’s Caledonia Park

Global jewellery brand Swarovski has opened its first designer outlet store in Scotland with its arrival at Caledonia Park.

The 1,000 sq ft standalone boutique also becomes the Park’s first dedicated jewellery space and features the brand’s core collection “in a luxury environment, boasting its signature blue colour throughout its design”.

Product is displayed within Octagon-framed cases to deliver the brand’s premium shopping experience, we’re told.

Maria Averkina, Asset & Development Manager at the Railpen-owned and operated park, said “Swarovski selecting Caledonia Park [to become] its only new outlet in the UK this year, is a testament to the portfolio of brands we have curated and the shopping experience that we deliver, following in the footsteps of several other leading retailers choosing to debut here,” including Moss, opening a 2,984 sq ft menswear store.

In June, Swarovski opened a new store in London’s Canary Wharf with 1,569 sq ft of space on Jubilee Place carrying the brand’s full line-up of jewellery and accessories.

Earlier this summer, Swarovski also launched its ‘otherworldly creatures’ campaign, Metamorphosis, to celebrate “joyful self-expression and the transformative power of crystals” including the brand’s Florere, Idyllia, Gema, Dextera, and Millenia jewellery families, “reimagined in a fantastical new light”.