Fresh Beginnings in Scotland for Leading Global Brand Experience Agency, The fresh Group…

As part of fresh’s continued expansion, four of Scotland’s revered marketeers have joined the renowned global agency in a move set to excite the agency world.

fresh is one of the industry’s best known brand experience agencies working on brand activations, events, and creative communications for global clients including Visa, Samsung, Co-op and Currys. Now, in their 20^th year, they are expanding their offering and their footprint.

Headed up by industry stalwarts, David Roberts, Peter Wright, Laura Jones, and Valerie Weaver, the team adds 65 years of integrated marketing experience to fresh’s in-house expertise, having executed on every aspect of the consumer journey; from strategy and planning to activating and driving sales. This well-known team have worked at a number of agencies but are perhaps best known for their award-winning work on challenger FMCG and luxury brands.

David Roberts, Director of fresh Edinburgh said “It’s an incredibly exciting time. We’ve known the guys at fresh for a long while and when the opportunity came to fuse our respective skillsets, it really was a no-brainer. The best in brand experience, events, and communications coming together with some of the most ambitious consumer campaign marketeers.”

Lee Harris, fresh CEO said “Building the plans with David, Peter, Laura and Valerie has been an inspiring and exciting step in our continued journey to be the world’s most trusted and creative partner for brand experiences. We’re looking forward to sharing their skills and knowledge with our clients as well as expanding The fresh Group into dynamic new creative territories with new clients.”