Enjoy the Tartan Army Pie as Scotland cheers on its national team this Euro 2024! – Scottish Business News

An Ayrshire family bakery, Brownings the Bakers, is celebrating the start of Euro 2024 with the launch of Scotland’s first official Tartan Army Pie. This new savory delight is being released just in time for the opening match of the tournament between Scotland and the host nation, Germany.

Crafted with a traditional Scottish beef mince and tattie filling topped with a flaky puff pastry, the Tartan Army Pie will be available across Scotland, including in Brownings’ six Ayrshire locations, starting from Tuesday the 11th.

Brownings the Bakers has long been associated with Scottish football, especially due to their famous Kilmarnock Pie. They have now secured registered trademark status for the Tartan Army Pie, further cementing their connection to the sport.

John Gall, the managing director of Brownings the Bakers, expressed his excitement: “We’re really proud to kick off this year’s Euros with the launch of Scotland’s first official Tartan Army Pie. We wanted to create a pie that not only reflects the quality and heritage of our family craft bakers but also something that the nation could embrace as we support our national football team this summer.”

The Tartan Army Pie will be stocked in all Aldi stores across Scotland, over 100 SPAR locations, and select Morrisons stores. Additionally, they will be available for online purchase at browningsbakers.com, with UK-wide delivery in time for next week’s big game.

Brownings the Bakers is renowned for its award-winning pies, holding titles such as the Best Steak Pie in Scotland for the Kilmarnock Pie from the World Scotch Pie Championships. The family business has also been named World Scotch Pie Champions twice for their Scotch Pie and has received accolades as British and Scottish Baker of the Year.