Eden Mill steps up as official gin of Genesis Scottish Open

Held at the exclusive Renaissance Club in East Lothian, the tournament will feature top golfers including Rory McIlroy, Robert MacIntyre, Viktor Hovland, and Tommy Fleetwood.

Premium Korean car manufacturer Genesis is the headline sponsor of Scotland’s national open golf tournament, one of the biggest in Europe. Following a successful collaboration with the Genesis Invitational in Los Angeles earlier this year, Eden Mill built upon this relationship by partnering with the Genesis Scottish Open as the brand leverages its St Andrews provenance and increases its foothold in the golf sector.

Rennie Donaldson, CEO at Eden Mill, said: “Our gin was born in St Andrews, the home of golf. So to be able to make it available to fans travelling to Scotland from all over the world is a huge moment for the brand.

“After a successful activation at the Genesis Invitational in LA earlier this year, it was a natural next step to continue this relationship and become the ‘Official Gin’ of such a prestigious golf competition.”

Eden Mill will be providing perfect serves and cocktails from its portfolio of coastal gins inspired by the flora from the east coast of Scotland. The brand’s Golf Gin, for instance, takes its botanical inspiration from St Andrews links courses.

Eden Mill’s soon-to-be-completed distillery is located just seven minutes from St Andrews and is due to commence production later this year – opening its doors to tourists from spring 2025.