New film reveals human cost of fast fashion

The animation, based on research conducted by Glasgow Caledonian University London lecturer Erica Charles, tells of the human cost behind the production of clothing for fast fashion brands.

A voice-over, using extracts from interviews with workers from garment factories in Leicester, explains how some workers were paid below the minimum wage and others were forced to work 12 hours a day, six days a week.

An attempt to join an action group, to voice their concerns, led to the factories closing and production moving abroad.

One garment worker said: “It was a relief to find work but conditions were harsh. We were hunched over sewing machines all day. They didn’t let us stand or stretch. The noise and the heat were unbearable and the building looked ready to collapse. I stayed because I was desperate.”

It’s hoped the film, produced by the creative agency, media co-op, and based on the experiences of several garment workers, will be screened in schools, colleges and universities across the UK.

Ms Charles said: “The film demonstrates the inner strength of these survivors who are often put in desperate situations. There is a fundamental need to address the role we as consumers play in this process. 

“Having worked in the fashion industry for almost 30 years, it is clear that there needs to be greater accountability for the exploitation which takes place in fashion supply chains. The film will hopefully encourage consumers to question their purchasing behaviours, and push for positive change.”

Filmmaker Isa Rao, from media co-op, added: “Reading Erica’s research interviews gave me a shocking insight into the way women garment workers in the UK are forced into Modern Slavery.

“I hope this short film will be shown far and wide to shine a light on the exploitation of garment workers, to make every one of us who buy clothes think more about The Stories We Wear.”

The film will be premiered at a private screening in London today. Screenings are planned for Glasgow, Durham, York and Stafford over the coming months. You can watch it here.