Livingston Designer Outlet Reports Record Sales Growth – Scottish Business News

Livingston Designer Outlet, the largest outlet in Scotland, reports a record-breaking performance in the first half of 2024, building on an exceptional 2023.

The outlet’s success reflects a robust 13% YoY uplift, highlighting its status as a premier retail destination and underlining the ongoing consumer demand for quality brands at competitive prices.

Livingston’s H1 total sales were the highest on record for the outlet, excelling on 2023, which was in itself a record year.

The standout months were March, which had a 13.3% increase in sales; June, which had 9.3%; and February, which had 5.2%, culminating in an overall 2.8% increase in sales for H1 2024. Footfall also saw a significant uplift of 2.3% for this period.

The first half of 2024 saw the return of French Connection and the Lolla pop up shop which led to increased traffic and an enhanced customer experience, resulting in a higher volume of sales and increased shopper engagement.

These enhancements were part of Global Mutual’s strategy to diversify the tenant mix, extend dwell time and continuously boost sales.

Livingston Designer Outlet not only achieved remarkable sales growth but also reinforced its commitment to the local community.

The outlet announced a charity partnership with the British Heart Foundation and launched a community initiative with Cedarbank, a local ASN school, which culminated in a trading pop up shop.

These efforts demonstrated Livingston’s aim to foster meaningful connections and give back – which not only enrich the community but also drive business success through creating a positive atmosphere and building customer loyalty.

Nicky Lovell, Head of Outlets and Business Development at Global Mutual said: “The first half of 2024 has been outstanding for Livingston Designer Outlet. “

The record-breaking sales and footfall growth are a testament to the strategic initiatives and shifts in strategy combined with a clear CSR vision.

“We are equally thrilled to see the positive impact on both the business and the local community – we believe that building meaningful relationships with community is absolutely key.

Lovell continues: “The addition of new brands and the expansion of existing ones highlight the trust our retail partners have in our overarching look forward to building on this momentum in the second half of the year.”